Role
As Content Owner and Senior UX Writer at Bankaool, I lead the content strategy and operation for the bank's digital app, working inside a highly regulated fintech environment.
- Define and prioritize the content backlog for the app, aligned with product goals, user needs, and regulatory requirements.
- Mentor and support a Mid-level UX Writer: distribute work, review deliverables, and safeguard content quality and consistency.
- Design and validate accessible microcopy for digital banking flows, keeping the brand's voice and tone consistent across the product.
- Partner with Design, Product, Engineering, Legal, and Compliance; document flows, acceptance criteria, internal guidelines, and content tests, and contribute to the Content Design System.
Tools & Approach
- Content backlog management and prioritization frameworks to align content work with product and regulatory timelines.
- Accessibility-first microcopy guidelines for banking flows (onboarding, payments, security).
- Cross-functional documentation: flows, acceptance criteria, and internal style guides shared with Legal and Compliance.
- Ongoing contribution to a shared Content Design System used across the product team.
Impact
- Gave the product team a clear, prioritized content roadmap instead of ad hoc content requests.
- Raised the bar on content quality and consistency by mentoring a Mid-level UX Writer and reviewing every deliverable.
- Reduced friction between Content, Legal, and Compliance by documenting acceptance criteria and guidelines up front.
- Strengthened trust in a regulated banking product through clear, accessible, and consistent microcopy.