Career Entry
Mujer Financiera - UX Writer (oct. 2022 - jun. 2023, Argentina · Remoto)
Built the brand's voice and tone guide from user interviews, and designed in-app and lifecycle messaging.
Tech & Skills
Created the voice and tone guide, and took part in interviews with users to identify improvement opportunities for renaming sections.
Designed in-app messages (built with Firebase) and content for landing pages, email, push notifications, and app messages.
Ran website audits and A/B testing on landing pages.
Worked together with the Product team (designers and developers), creating the written content for every screen and documenting the app's content.
Evaluated and tested hypotheses, researched the target market to speak its language, and kept up with the latest UX Writing trends.
Worked with Marketing and Copywriting to create and follow a consistent style, writing copy and microcopy focused on web writing.
Kept the app's content sections up to date, along with notifications and emails, and applied SEO and ASO.