Ceibal - UX Writer Consulting (2024 - actualidad, Uruguay · Part-time)

Research, design, and test content for educational products, including student onboarding, teacher training, and Minecraft Education.

Define voice and tone for AI-powered conversational experiences and write content for landing pages.

Contribute to a shared Content Design System to improve consistency, scalability, and collaboration across teams.

Apply SEO optimization and gender-inclusive writing.

Took part in interviews with students and teachers to improve the educational offering platforms, and led UX Writing workshops for the organization.

Created a UX Writing Gem connected to the style guides and the content design system.

Created, together with the behavioral design team, a Gem to improve WhatsApp messages and emails aimed at changing behaviors, used to improve student attendance at school.

AI Support bot project: bot personality workshop, personality writing, and AI guidelines for vendors.

AI bot project for students: adaptation of the bot's personality and personalized messages.